'Hello, businesses rethinking plastics!' by Keep Sweden Tidy


In Håll Sverige Ren's / Keep Sweden Tidy's new report 'Hello, businesses rethinking plastics!' Biofiber Tech's Director for End Use development, Sara Georgsson was interviewed to give our perspective on the use of wood fibre based plastic in long lasting plastic products.


Executive Summary of the report:

This report contains stories of changing the plastics market, one company case study at a time. It provides an insight into the current ecosystem of actions taken among businesses that are rethinking plastics in different ways. Guided by the fundamental Rs, Refuse, Reduce, Reuse, Recycle, Restore, this report showcases the vast variety of entry points that are available for businesses to tap into – or amplify – the transition towards a circular plastics economy. And most importantly, the report shows that action is already taken and change is underway, for using and reusing instead of taking, making and wasting.


Biofiber Tech was cited as one of the positive examples of replacing fossil-based virgin plastics with recyclable or bio-based materials. (page 17)


The report is the sum of a collective group sharing their knowledge and insights for a changing plastics market in Sweden. It showcases the vast variety of entry points that are available for businesses to tap into – or amplify – the transition towards a circular plastics economy.


"As it goes with circular economy – one could never be circular alone – the result that this collective effort created, namely the “Hello businesses rethinking plastics!” report, This report would not have been possible without the generous sharing of information on concrete case studies, where action is taken towards achieving a circular plastics economy in practice by each of the case study representatives. A special thanks to all the people who contributed to the preparation of this report." - Malin Leth, Keep Sweden Tidy Foundation


To read the full report please follow the below link

Hello, businesses rethinking plastics!



Keep Sweden Tidy is a non-profit organization foundation founded in 1983 by the Swedish Environmental Protection Agency and Returpack. Keep Sweden Tidy promotes recycling and combats litter through public awareness campaigns and environmental education.

Håll Sverige Rent / Keep Sweden Tidy



An interview where Sara Georgsson could elaborated on the wider range of applications and large market potential of Biofiber Tech's material FibraQ was also published in time with the study.


“The innovation is a chemical treatment of wood fibers to make them more hydrophobic and compatible with different types of plastic. Wood fiber-based plastic has been around for many years, but our innovation makes

sure that industries can use it for many more products and applications”-Sara Georgsson.


To read the full artikel, see below link:

Wood-based innovation