Sustainable Start-Up Co-Operations Within a Circular Plastic Industry

At the Conference during Plastic Waste Free World we will participate in this exciting panel discussion. So if you plan to visit the fair, check out the Consumer Goods & Retail Packaging stream day 1.


November 9, 2022

4:00 pm (CET)


Best Practice Examples and Multi-Perspective Evaluation of Sustainable Start-Up Activities Between Corporate and Start-Ups

Within a fast changing and complex business world innovation management and an agile adaption of core businesses is crucial to sustainably managing traditional companies within the plastic industry also in the future. Thus, one approach of anchoring innovative solutions within a corporate can be the cooperation with startups.


During this panel startups collaborations will be regarded from three different angles: a startup, a university and a corporate angle. Port F as the corporate innovation lab of the Feddersen group will report about one practical case pointing out the obstacles but also the tremendous advantages of incorporating sustainable startup activities and cooperation within medium-sized traditional plastic companies such as the Feddersen group. In this best practice case, port F has become a minority share holder by a strategic equity investment in Biofiber Tech Sweden AB (BFT) to bring the cooperation in operational topics to the next level. Sara from the startup BFT and Silke from port F will share some insights about their joint experiences. Also, during this panel, Edda from OBI squared will give some exciting insights about her KPI-driven startup activities and venture clienting work and their impact on a corporate’s success. With her university perspective and experience within entrepreneurial management Christina will enrichen the multi-perspective view on sustainable startup cooperations.


During this panel startups collaborations will be regarded from three different angles: a startup, a university and a corporate angle.


Edda Becker, Senior Venture Associate - SQUARED - the innovation factory by OBI


Sara Georgsson, Business Development, Brand Management & Sales - Biofiber Tech


Christina Mertsch, Entrepreneurial Management - RWTH Innovation


Silke Hamm, Business Development - port F